Kowloon Bay MegaBox | MegaBox supports local youth in pursuing their entrepreneurial dreams with a 'Start-up Market' every weekend, featuring a variety of creative pet products and lifestyle goods

Description

The 'Youth Entrepreneurship' programme, co-organised by MegaBox and the Hong Kong Federation of Youth Groups, officially kicked off today, marking a new milestone in the development of local youth entrepreneurship. This initiative is in response to the Hong Kong Housing Authority's 'Co-building‧Entrepreneurship 2.0' scheme, aiming to support young people aged 18 to 35 who aspire to start their own businesses through practical commercial training, mentorship from professional instructors, and a physical trial platform.

Since its launch in May 2025, the programme has received an enthusiastic response, attracting over 25 start-up teams to sign up, covering diverse fields such as local culture, social innovation, green living, and lifestyle design. All selected teams are required to submit business plans, introduce themselves via short videos, undergo an interview process, and participate in practical courses covering business thinking, marketing, operational management, and presentation skills to enhance their entrepreneurial capabilities. Starting tomorrow on 2 August and continuing until October, seven winning teams will showcase their products and services at the 'Start-up Market' held on the 9th floor of MegaBox during weekends and public holidays, marking the beginning of their three-month real-world marketing journey.

DiffuserArt

'Rediscovering nature's breath in the cracks of the city.' DiffuserArt centres on 'sensory healing', seamlessly blending mountains, forests, and oceans into their aromatic creations. They strive to transform natural landscapes into home art, allowing users to switch to 'nature mode' anytime amid the fast-paced life through immersive interactions of sight, touch, and smell, achieving a brief detachment of the mind and body and stress relief.

Environmental Sustainability Guardian Limited

Esguardian's silicone capsule technology revolutionises traditional household cleaning products by encapsulating concentrated active ingredients in a biodegradable silica shell, eliminating the need for plastic packaging and water-based formulas. This innovation, originating from the Hong Kong University of Science and Technology, reduces product volume by 90%, significantly lowering plastic waste and carbon emissions throughout the product's lifecycle. Each 15-gram capsule can replace a 500ml plastic bottle of hand soap while maintaining a 99.99% pathogen elimination rate, and the capsule safely degrades into natural sand after use.

Furri Tail Limited

Furri Tail is Hong Kong's first high-end brand that combines pet fashion with scientifically formulated fresh food, tailored for pet parents who pursue a refined lifestyle. Their signature offering, 'Boss's Fresh Food', features customised fresh meals developed by a team of veterinarians, using carefully selected human-grade ingredients to enhance health and prevent diseases, embodying the concept of 'healthy living for both pets and humans'. They are dedicated to elevating and redefining the pet lifestyle, creating a pet-embracing community in Hong Kong that offers a one-stop experience for fur babies and their owners, encompassing socialising, shopping, and culinary delights.

Helios Fine Jewelry Limited

Established in 2022, Helios Fine Jewelry is a Hong Kong-based high-end custom jewellery brand that focuses on emotionally significant designs. In addition to their signature 'Life Diamond' service, they offer a diverse range of jewellery, including engagement rings and heirloom collections. Each piece blends exquisite craftsmanship with modern aesthetics, creating unique mementos for life's precious moments. They believe that jewellery is not just adornment but also an eternal art form that carries memories, emotions, and personal narratives.

Oi-Shi Pet Bakery

Oi-Shi crafts healthy and adorable celebration treats for furry friends, believing that every occasion with a pet is worth commemorating. Their cakes are made with human-grade ingredients and customised formulas considering pets' unique physiques. The product line includes custom cakes and festive mini cakes, ensuring every fur baby has a unique celebration.

Petchoice AI

Petchoice AI analyses dogs' breeds, biological structures, and genetic diseases to instantly generate customised food formulas tailored to each breed. This ensures that every pet receives optimal nutrition while reducing the health risks associated with breed-specific genetic conditions. They provide dedicated dietary plans for each pet, going beyond the one-size-fits-all approach of traditional bulk dog food to meet the specific needs of different breeds.

Veggroom Limited

Veggroom envisions making it effortless for everyone to grow their food, transforming homes, offices, and communities into sustainable food sources to reduce environmental impact and create a greener urban future. They develop creative planting products and sustainable indoor gardening systems, allowing city dwellers to effortlessly grow fresh salad greens and herbs in limited spaces while integrating planting into living environments and interior design, enhancing living spaces. The Veggroom planting system features automatic irrigation, built-in LED grow lights, and a drainage system to ensure plants thrive with minimal maintenance.